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BMW Goes Soft - BMW's Gina concept car features a flexible skin instead of solid body panels to improve safety and increase fuel efficiency

http://www.businessweek.com/lifestyle/content/jun2008/bw20080617_315894.htm?campaign_id=rss_daily

WOW, this is amazing. Like one of the comments says - BMW is the Apple Inc. of the car industry. Imagine an accident were the involved parties softly bounce of eachother... I'll keep an eye on that one.

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