Stefan's Insights
rss
twitter
    Find out what I'm doing, Follow Me :)
MUNICH, GERMANY - MARCH 18:  The company emblem of car producer BMW is seen at BMW headquarter after the announcements of the company results 2007 on March 18, 2008 in Munich, Germany. As CFO Michael Ganal emphasized, Image by Getty Images via Daylife

BMW Goes Soft - BMW's Gina concept car features a flexible skin instead of solid body panels to improve safety and increase fuel efficiency

http://www.businessweek.com/lifestyle/content/jun2008/bw20080617_315894.htm?campaign_id=rss_daily

WOW, this is amazing. Like one of the comments says - BMW is the Apple Inc. of the car industry. Imagine an accident were the involved parties softly bounce of eachother... I'll keep an eye on that one.

Zemanta Pixie

0 comments: